Interview: Building 'Cozy' — The Story Behind a Gentle Wellbeing App

We talked with Maya Singh, founder of Cozy, an app designed around micro-rituals and small daily practices that help users cultivate calm. Maya shares the origin story, design philosophy, and how community feedback shaped the product.

Getting started

Maya: "The idea came from my own need for simple structure. I didn't want another daunting habit-tracker. I wanted small, delightful prompts that felt more like invitations than obligations."

Design principles

Maya explains that choice architecture matters: presenting one small option each day prevents overwhelm. The app emphasizes sensory rituals — breathing, a short walk, listening to a favorite song — and nudges rather than strict checklists.

"We designed Cozy to be a soft companion, not a taskmaster," Maya says.

Community and iteration

Cozy grew through community suggestions. Users proposed seasonal rituals and sharing moments features. Maya highlights that feedback loops helped the app avoid prescriptive routines and remain adaptable to different cultures and schedules.

Challenges and lessons

Maya notes the tension between growth and retaining intimacy. "As we scaled, keeping the voice gentle was harder. We hired writers and designers who value restraint — it's about choosing fewer, better nudges."

What's next

Cozy plans to add collaborative rituals — gentle two-person prompts that help friends or family check in with each other without pressure. There’s also a focus on accessibility: audio-first content and lower-vision friendly UI options.

Final reflection

Maya's parting thought: "Small rituals compound. They don't fix everything, but they make life kinder, one day at a time."

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